Washington Trust Bancorp Supports O Positiv Health's Innovative URO Probiotic Wash for Women's Health
- O Positiv Health launches URO pH-Balanced Probiotic Wash, tailored for vulvar skin health.
- The product emphasizes gentle cleansing without harsh ingredients, supporting the skin's natural microbiome.
- O Positiv Health aims to empower women through innovative and personalized health solutions in self-care.
Innovative Probiotic Wash Enhances Women’s Health Care
O Positiv Health, a brand celebrated for its top-selling vaginal probiotic, introduces the URO pH-Balanced Probiotic Wash, a product designed with the unique needs of vulvar skin in mind. Announced on June 16, 2025, this dermatologist-tested cleanser distinguishes itself by avoiding harsh ingredients commonly found in traditional body washes. Instead, it aims to gently cleanse, hydrate, and support the skin's natural microbiome, acknowledging that while the vagina is inherently self-cleaning, the vulva requires specialized care. Co-founder Brianna Bitton highlights the importance of tailored products in women's health, emphasizing that many conventional washes can disrupt pH balance and lead to irritation.
The URO Wash is formulated with a microbiome-friendly blend of prebiotics, probiotics, and postbiotics, along with nourishing ingredients such as Vitamin E and Cranberry Seed Oil. Calming botanicals like Marigold and Magnolia Bark are included to ensure a soothing experience. With a pH balance of 4.0–4.5, the wash is designed for daily use and avoids artificial fragrances, dyes, and harmful additives. Instead, it features a natural scent derived from eucalyptus and lavender, promoting a refreshing and pleasant cleansing experience for users. This thoughtful formulation reflects a growing trend towards health and wellness products that prioritize not only efficacy but also the delicate balance of intimate skin.
Bobby Bitton, co-founder and CEO of O Positiv Health, underscores that the launch of URO Wash represents a significant step in empowering women with effective self-care solutions. The product is not just a response to a gap in the market; it embodies O Positiv’s commitment to providing science-backed, culturally relevant health solutions. Through innovations like the URO Wash, the company aims to help women feel confident in their bodies, fostering a sense of ownership over their intimate health. As the market for women’s health and wellness continues to expand, O Positiv's latest offering positions the brand as a leader in this essential sector.
In addition to the launch of URO Wash, O Positiv Health continues to advocate for women’s health by creating products that resonate with consumers seeking holistic and effective self-care solutions. The company’s approach emphasizes the significance of understanding the distinct physiological needs of women, which is crucial in an industry often dominated by one-size-fits-all products. By focusing on personalized care, O Positiv Health sets a new standard in women's health, promoting not only wellness but also empowerment through informed choices.
