Wolverine World Wide's Merrell Launches Self-Expression Collection with LONELY GHOST
- Merrell partners with LONELY GHOST to launch a limited-edition outdoor footwear collection promoting self-expression on September 27, 2025.
- The collection features the reimagined Moab Speed 2 Vent 2K and includes interchangeable laces and a charm kit.
- This collaboration highlights Merrell's commitment to emotional storytelling and engages a new generation of female outdoor explorers.
Merrell and LONELY GHOST: A New Era of Self-Expression in Outdoor Footwear
Merrell, a prominent name in the outdoor footwear industry, is set to make waves with its innovative partnership with the lifestyle brand LONELY GHOST. This collaboration introduces a limited-edition capsule collection aimed at fostering self-expression and encouraging individuals to connect with the great outdoors. Slated for release on September 27, 2025, the collection features a reimagined version of Merrell's Moab Speed 2 Vent 2K, accompanied by three unique apparel looks. The designs come in two fresh colorways—Chalk/Mariana and Graphite/Ash—allowing customers to express their individuality while enjoying the brand’s signature comfort and performance.
The partnership signifies a significant milestone for LONELY GHOST, marking its first venture into footwear. The brand, which has evolved since its inception in 2019, focuses on building real-life connections and promoting self-discovery. By collaborating with Merrell, LONELY GHOST aligns its mission with that of Merrell, which aims to inspire people to embrace outdoor activities. The collection not only showcases stylish designs but also includes practical elements like four interchangeable laces and a charm kit, enhancing the customer experience and adding a personal touch to the outdoor gear.
Richard McLeod, Chief Marketing Officer at Merrell, articulates the transformative power of outdoor experiences, reinforcing the brand’s commitment to authenticity and emotional storytelling. Meanwhile, Bronson Christensen, Co-Founder of LONELY GHOST, emphasizes the joy derived from outdoor movement, suggesting that this collaboration aims to nurture personal connections with nature. By targeting a new generation of female explorers, the collection serves as an invitation to engage with the outdoors while celebrating individuality and creativity.
In addition to the footwear launch, Merrell's partnership with LONELY GHOST underscores the growing trend of brands merging lifestyle with outdoor adventure. This collaboration not only reflects current market demands for multifunctional products but also highlights the increasing importance consumers place on emotional connections and self-representation in their choices.
As the outdoor industry continues to evolve, the Merrell and LONELY GHOST partnership exemplifies how brands can adapt to shifting consumer values, merging style with functionality to resonate with a diverse audience seeking both performance and personal expression in their outdoor activities.
