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ASUR is now undervalued and could go up 108%

Nov 01, 2025, 12:00 PM
-9.17%
What does ASUR do
Asure Software, based in Austin, Texas, provides human capital management solutions, including cloud-based Payroll and HR services, to employers through its AsureHCM suite and reseller partners. The company employs 564 people and offers three levels of HR services.
Based on our analysis, Asure Software has received an undervalued rating of 4 out of 5 stars from Cashu. This rating is supported by several key financial ratios that indicate a significant potential for growth relative to its sector. Firstly, the Price-to-Book (PB) Ratio for Asure Software stands at 1.27, compared to the sector average of 2.54. A lower PB ratio suggests that the stock may be undervalued relative to its book value, indicating a potential opportunity for price appreciation as market perceptions adjust. Additionally, Asure Software's Net Profit Margin is at -9.83%, while the sector average is 0.75%. Although this negative margin indicates that the company is currently operating at a loss, it also highlights areas for operational improvement. If the company can enhance its efficiency, there may be significant upside potential. The Return on Equity (ROE) Ratio for Asure is -5.97%, compared to the sector average of 1.94%. A negative ROE suggests that the company is currently not generating profit from its equity. However, this also means that there is room for improvement, and successful strategic changes could lead to a turnaround and improved returns for shareholders. Finally, Asure's Return on Assets (ROA) Ratio is -2.70%, against a sector average of 0.07%. This negative figure indicates inefficiency in utilizing its assets to generate earnings, but also implies that any positive shifts could significantly enhance profitability. This analysis reveals that Asure Software, despite its current challenges, holds considerable potential for future growth, making it an intriguing prospect for investors seeking undervalued opportunities. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
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