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BFH is now undervalued and could go up 317%

Jan 13, 2026, 1:00 PM
-2.77%
What does BFH do
Bread Financial Holdings, headquartered in Columbus, Ohio, offers payment, lending, and saving solutions, employing 7,000 staff. The company provides credit cards and savings products, leveraging data insights and technology.
Based on our analysis, Bread Financial Holdings has been rated as undervalued with a score of 4 out of 5 stars by Cashu. Several key financial ratios suggest that the company is trading below its intrinsic value compared to its sector peers. The Price-to-Earnings (PE) ratio for Bread Financial is 10.14, significantly lower than the sector average of 13.05. A lower PE ratio indicates that the stock may be undervalued relative to its earnings potential. Similarly, the Price-to-Book (PB) ratio stands at 0.99, compared to the sector average of 1.13. A PB ratio below 1 suggests that the stock is trading for less than its book value, which can signal an attractive investment opportunity. However, it is important to note that Bread Financial's net profit margin is 5.97, trailing the sector average of 18.29. This indicates that while the company may be undervalued, its profitability is lower than that of its peers. On a more positive note, the Return on Equity (ROE) is 9.08, exceeding the sector average of 8.12, demonstrating effective management in generating profits from shareholders' equity. The dividend yield of 1.52 is lower than the sector's 3.05, which may be a concern for income-focused investors. Conversely, the Return on Assets (ROA) ratio of 1.21 is above the sector average of 0.90, suggesting that Bread Financial is efficient in utilizing its assets to generate earnings. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
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