Cracker Barrel Old Country Store, headquartered in Lebanon, Tennessee, operates over 661 restaurant and retail outlets across 45 states, employing 77,000 staff and offering a rustic dining experience with home-style food. The company also runs 59 Maple Street Biscuit Company stores in 10 states.
CBRL has been in the news recently: Cracker Barrel has faced backlash and a 12% drop in stock following its rebranding efforts, which included a new logo and changes to the restaurant's traditional features. Critics, including loyal customers and commentators, argue that these changes undermine the brand's nostalgic image and traditional American values.
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