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CDLX is now undervalued and could go up 257%

Mar 12, 2025, 12:00 PM
-30.94%
What does CDLX do
Cardlytics, headquartered in Atlanta, operates an advertising platform that allows marketers to reach customers via digital channels and offers rewards funded by marketer fees. The company went public on February 9, 2018, and employs 444 people.
Based on our analysis, Cardlytics has received an undervalued rating of 4 out of 5 stars from Cashu. Several key financial ratios indicate that the company may be undervalued compared to its sector. The Price-to-Book (PB) ratio for Cardlytics stands at 2.68, higher than the sector average of 2.20. A higher PB ratio can suggest that investors are willing to pay a premium for the company’s assets, which may indicate confidence in its future growth potential. However, Cardlytics faces challenges reflected in its net profit margin of -43.56, significantly worse than the sector average of -18.13. This negative margin implies that the company is currently struggling to turn revenue into profit, a critical factor that may deter some investors. The Return on Equity (ROE) for Cardlytics is exceptionally low at -99.93 compared to the sector average of -23.21. This indicates that the company is not generating value for shareholders, which is a significant concern. Similarly, the Return on Assets (ROA) ratio of -23.46, against the sector average of -13.48, suggests inefficiency in utilizing its assets to generate earnings. Despite these challenging metrics, the valuation may not fully reflect Cardlytics’ potential for recovery and growth. Investors may find the current price attractive given the company's long-term prospects. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
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