ELF has been in the news 316% more than usual
Jul 01, 2025, 8:32 PM
-2.65%
What does ELF do
e.l.f. Beauty, headquartered in Oakland, California, provides inclusive, clean, vegan, and cruelty-free cosmetics and skincare through brands like e.l.f. Cosmetics and Naturium. The company employs 475 people and went public in September 2016.
ELF has been in the news recently: Versed, a clean skincare and makeup brand, is expanding its product line into over 300 Ulta Beauty stores with items priced at $20.99 and below. Additionally, Ulta Beauty's short percent of float has decreased to 6.78%, indicating a reduction in short-selling activity.
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