e.l.f. Beauty, headquartered in Oakland, California, provides inclusive, clean, vegan, and cruelty-free cosmetics and skincare through brands like e.l.f. Cosmetics and Naturium. The company employs 475 people and went public in September 2016.
ELF has been in the news recently: E.L.F. BEAUTY's relevant entities, such as The INKEY List, will launch new skincare products at Ulta Beauty on July 13, 2025, while Giovanni Eco Chic Beauty has expanded its haircare line with six new products. Additionally, IPSY’s August Icon Box features curated beauty items, and goGLOW continues to grow its franchise presence in sunless tanning.
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