ELF has been in the news 420% more than usual
Jan 20, 2026, 3:32 PM
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What does ELF do
e.l.f. Beauty, headquartered in Oakland, California, provides inclusive, clean, vegan, and cruelty-free cosmetics and skincare through brands like e.l.f. Cosmetics and Naturium. The company employs 475 people and went public in September 2016.
ELF has been in the news recently: LUNABELLA will launch its flagship "W. LUNABELLA" store in Paris's Le Marais in March 2026, coinciding with Fashion Week and emphasizing its "Reverse Skincare" method. Additionally, CJ OLIVE YOUNG is collaborating with SEPHORA to introduce K-beauty zones in North America, expanding the reach of Korean beauty brands.
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