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ELF is now overvalued and could go down -38%

Aug 01, 2025, 12:00 PM
3.12%
What does ELF do
e.l.f. Beauty, headquartered in Oakland, California, provides inclusive, clean, vegan, and cruelty-free cosmetics and skincare through brands like e.l.f. Cosmetics and Naturium. The company employs 475 people and went public in September 2016.
Based on our analysis, e.l.f. Beauty has received an overvalued rating of 1 out of 5 stars from Cashu. Several key financial ratios highlight the reasons for this rating. The Price-to-Earnings (P/E) Ratio for e.l.f. Beauty stands at 62.67, significantly higher than the sector average of 19.23. A high P/E ratio often indicates that investors are expecting high growth rates in the future; however, this expectation may not be justified given the company's performance relative to its peers. Additionally, the Price-to-Book (P/B) Ratio for e.l.f. Beauty is 4.65 compared to the sector average of 2.04. The P/B ratio assesses the market's valuation of a company relative to its book value. A high P/B ratio can suggest that a stock is overvalued, as investors may be paying a premium for the company's assets. While e.l.f. Beauty does show a stronger Net Profit Margin of 8.53 compared to the sector's -8.45, this positive aspect is overshadowed by the high valuations indicated by the P/E and P/B ratios. Furthermore, its Return on Equity (ROE) of 14.73 and Return on Assets (ROA) of 8.98 are also better than sector averages, but these metrics alone do not justify the premium valuation. In summary, while e.l.f. Beauty displays some strong operational metrics, its elevated P/E and P/B ratios suggest that the current stock price may not be sustainable, indicating that the company is overvalued in the market. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
📡️ Consumer Staples
Overvalued

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