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ELF is now overvalued and could go down -38%

Aug 18, 2025, 12:00 PM
11.83%
What does ELF do
e.l.f. Beauty, headquartered in Oakland, California, provides inclusive, clean, vegan, and cruelty-free cosmetics and skincare through brands like e.l.f. Cosmetics and Naturium. The company employs 475 people and went public in September 2016.
Based on our analysis, e.l.f. Beauty has received an overvalued rating of 1 out of 5 stars from Cashu. The company's financial ratios indicate that it is trading at a premium compared to its sector, suggesting that it may be overvalued. The price-to-earnings (PE) ratio for e.l.f. Beauty stands at 62.67, significantly higher than the sector average of 19.23. A high PE ratio can imply that investors are expecting high growth rates, but it may also indicate that the stock is overpriced relative to its earnings. Additionally, the price-to-book (PB) ratio for e.l.f. Beauty is 4.65, compared to the sector average of 2.04. The PB ratio measures the market's valuation of a company's equity relative to its book value. A higher PB ratio may suggest that investors are paying more for each dollar of net assets, which can be a warning signal regarding overvaluation. While e.l.f. Beauty does exhibit a strong net profit margin of 8.53, which is favorable compared to the sector's -8.45, the elevated PE and PB ratios raise concerns about sustainable growth and profitability in the long term. In summary, while e.l.f. Beauty demonstrates strong profitability metrics, its high valuation ratios indicate that the stock may not be a prudent investment at current levels. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
📡️ Consumer Staples
Overvalued

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