Forrester Research, headquartered in Cambridge, Massachusetts, employs 1,744 people and offers advisory services through Research, Consulting, and Events segments. It provides data-driven insights to help clients with technology and business strategies.
FORR has been in the news recently: Forrester Research estimates its fair value at US$29.32, suggesting its shares are currently undervalued by 45% at US$16.12. Additionally, Forrester forecasts that by 2025, over 50% of large B2B transactions will take place through digital self-serve channels, while brand loyalty is expected to decrease by 25%.
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