Forrester Research, headquartered in Cambridge, Massachusetts, employs 1,744 people and offers advisory services through Research, Consulting, and Events segments. It provides data-driven insights to help clients with technology and business strategies.
FORR has been in the news recently: Affirm has partnered with retailers such as Garmin and Hotels.com, increasing its network to over 320,000 merchants to offer more flexible payment options for holiday shoppers. Additionally, Forrester's 2024 report indicates that 86% of B2B purchases stall, with a significant portion of buyers expressing dissatisfaction, underscoring the necessity for businesses to adapt their strategies.
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