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HOG is now undervalued and could go up 213%

May 26, 2025, 12:00 PM
-3.79%
What does HOG do
Harley-Davidson, headquartered in Milwaukee, manufactures custom, cruiser, and touring motorcycles, employing 6,400 people. Its operations include HDMC, LiveWire for electric models, and HDFS, with global sales through independent dealers.
Based on our analysis, Harley-Davidson is currently rated as undervalued with a score of 4 out of 5 stars. Several key financial ratios indicate that the company is trading at a discount compared to its sector peers. The price-to-earnings (P/E) ratio for Harley-Davidson stands at 8.35, significantly lower than the sector average of 17.12. A lower P/E ratio suggests that the stock may be undervalued relative to its earnings, indicating potential for price appreciation. Additionally, the price-to-book (P/B) ratio of 1.21 compared to the sector's 2.04 further supports this notion, as it implies that investors are paying less per dollar of the company's assets. Harley-Davidson's net profit margin of 8.78 is substantially higher than the sector average of 0.25. This reflects the company's ability to convert revenue into actual profit more effectively than its competitors, showcasing operational efficiency. The return on equity (ROE) ratio of 14.38, compared to 1.98 for the sector, indicates that Harley-Davidson is generating strong returns for its shareholders. The company also offers a dividend yield of 3.04, nearly double the sector's 1.48. This attractive yield may appeal to income-focused investors. Furthermore, with a return on assets (ROA) ratio of 3.83 versus 0.12 in the sector, Harley-Davidson demonstrates effective management of its assets to generate earnings. These financial metrics collectively suggest that Harley-Davidson is undervalued relative to its peers, presenting a potential opportunity for investors. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
📡️ Consumer Discretionary

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