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HOG is now undervalued and could go up 213%

Aug 02, 2025, 12:00 PM
19.99%
What does HOG do
Harley-Davidson, headquartered in Milwaukee, manufactures custom, cruiser, and touring motorcycles, employing 6,400 people. Its operations include HDMC, LiveWire for electric models, and HDFS, with global sales through independent dealers.
Based on our analysis, Harley-Davidson is currently rated as undervalued (4 out of 5 stars) by Cashu, reflecting its solid financial performance compared to industry peers. The company's Price-to-Earnings (PE) ratio stands at 9.50, significantly lower than the sector average of 15.61. A lower PE ratio indicates that investors may be undervaluing the company's earnings potential, making it an attractive option for potential buyers. Additionally, the Price-to-Book (PB) ratio of 1.21 versus the sector's 1.97 suggests that Harley-Davidson's stock is trading at a discount relative to its book value, further supporting the notion of undervaluation. Harley-Davidson's net profit margin of 8.78% is remarkably high compared to the sector average of 0.09%. This indicates that the company is efficiently managing its expenses relative to its revenues, resulting in higher profitability. The Return on Equity (ROE) ratio of 14.38% also outperforms the sector's 1.09%, showcasing the company's effective use of shareholder equity to generate profits. Moreover, Harley-Davidson offers a dividend yield of 2.67%, slightly above the sector average of 2.56%, making it an appealing option for income-focused investors. Finally, the Return on Assets (ROA) ratio of 3.83% compared to the sector's -0.10% reflects the company's ability to efficiently utilize its assets to generate earnings. In summary, Harley-Davidson's strong financial ratios suggest that the company is undervalued relative to its industry peers, presenting a potentially attractive opportunity for investors. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
📡️ Consumer Discretionary

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