Interpublic Group of Cos. is a New York City-based marketing and communications firm with 57,400 employees, operating through three segments: MD&E, IA&C, and SC&E, offering diverse services from media to public relations. The company specializes in insights, data, digital commerce, and healthcare marketing.
IPG has been in the news recently: The Cannes Lions International Festival of Creativity, hosted by iHeartMedia, attracted over 12,000 attendees for its 72nd celebration. Additionally, Interpublic Group's Acxiom has partnered with Snowflake to develop an AI-powered marketing data infrastructure aimed at enhancing brand marketing strategies.
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