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RCKY is now undervalued and could go up 194%

May 02, 2025, 12:00 PM
28.22%
What does RCKY do
Rocky Brands, headquartered in Nelsonville, Ohio, designs and markets footwear and apparel under various brands, employing 2,060 staff. It operates through Wholesale, Retail, and Contract Manufacturing segments, serving global markets.
Based on our analysis, Rocky Brands (NASDAQ: RCKY) has been rated as undervalued with a score of 4 out of 5 stars by Cashu. Several key financial ratios indicate that the company is trading at a discount compared to its sector peers. The Price-to-Earnings (PE) ratio for Rocky Brands stands at 14.02, significantly lower than the sector average of 17.12. This suggests that investors are paying less for each dollar of earnings compared to other companies in the industry, signaling a potential opportunity for value investors. Similarly, Rocky Brands' Price-to-Book (PB) ratio is 0.73, while the sector average is 2.04. A lower PB ratio indicates that the stock may be undervalued relative to its book value, suggesting that the market may not be recognizing the company’s true worth. The company's net profit margin of 2.51% is well above the sector's 0.25%, showcasing superior profitability and operational efficiency. Furthermore, Rocky Brands demonstrates a robust return on equity (ROE) ratio of 4.90%, compared to the sector's 1.98%. This highlights the company's effective use of shareholder equity to generate profits. Additionally, Rocky Brands offers a dividend yield of 2.89%, exceeding the sector average of 1.48%, making it an attractive option for income-focused investors. The return on assets (ROA) is also impressive at 2.49%, far surpassing the sector's 0.12%, indicating effective asset utilization in generating earnings. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
📡️ Consumer Discretionary

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