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SGA is now undervalued and could go up 213%

Oct 19, 2025, 12:00 PM
-3.84%
What does SGA do
Saga Communications is a broadcasting company headquartered in Grosse Pointe Farms, Michigan, operating 79 FM and 31 AM stations across 27 markets with diverse programming formats. The company employs 589 full-time staff.
Based on our analysis, Saga Communications presents a compelling investment opportunity, reflected in its 4 out of 5 star undervalued rating from Cashu. Despite a higher price-to-earnings (PE) ratio of 24.93 compared to the sector average of 17.17, the company’s other financial metrics suggest it is undervalued relative to its performance. The price-to-book (PB) ratio stands at a notably low 0.42, significantly below the sector average of 2.16. This indicates that the market undervalues the company's assets, suggesting potential for price appreciation. Additionally, Saga Communications boasts a net profit margin of 3.06, contrasting sharply with the sector's negative margin of -15.28. This positive margin implies that the company is effectively converting sales into profits, a positive indicator of operational efficiency. The return on equity (ROE) for Saga is 2.09, while the sector average is a concerning -25.52. This positive ROE indicates that Saga is generating profit from its equity, which is a favorable sign for investors. Furthermore, the company offers a robust dividend yield of 11.65, greatly surpassing the sector's 3.39. This high yield may attract income-focused investors seeking reliable returns. Finally, the return on assets (ROA) stands at 1.56 compared to the sector's -13.19, indicating that Saga efficiently utilizes its assets to generate earnings. These financial ratios highlight that Saga Communications is undervalued in the context of its strong performance metrics, making it a noteworthy consideration for investors. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
📡️ Communication Services

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