Snap, headquartered in Santa Monica, California, employs 5,289 people and went public on March 2, 2017. Its main product, Snapchat, is a visual messaging app that includes subscription features and various advertising options.
SNAP has been in the news recently: Snap Inc. announced plans to release its sixth-generation augmented reality glasses, called Specs, in 2026, featuring a lighter design and enhanced AI capabilities. The announcement was made during the Augmented World Expo 2025.
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