Snap, headquartered in Santa Monica, California, employs 5,289 people and went public on March 2, 2017. Its main product, Snapchat, is a visual messaging app that includes subscription features and various advertising options.
SNAP has been in the news recently: Integral Ad Science has partnered with Snap Inc. and Lumen Research to create a custom attention measurement tool for Snapchat campaigns, set to launch on June 30, 2025. Additionally, Snap Inc. has seen its shares rise following Wells Fargo's increase of its price target from $8 to $11, reflecting better-than-expected revenue growth in the advertising market.
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