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TM has been in the news recently: Toyota Motor North America is returning to Super Bowl LX on Feb. 6, 2026 with two 30‑second spots and recently hosted the Glow‑Up Classic on Feb. 4, 2026, where Brock Purdy coached Bay Area high school girls' flag football.
These marketing efforts come as the auto industry faces pressure — Stellantis took a $26 billion charge and rising competition from Chinese EV makers like BYD has driven changes in automakers' market positions and advertising shares.
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