Atlantic Union Bankshares Supports Kellymoss-PenFed Partnership in Inclusive Motorsports Initiative
- Kellymoss partners with PenFed Credit Union to promote inclusivity and engagement in motorsports during the 2025 season.
- The collaboration aims to inspire young girls and honor veterans through educational programs and immersive racetrack experiences.
- This partnership enhances Kellymoss's visibility in major racing series, driving community engagement and fostering future talent in motorsports.
Innovative Partnership in Motorsports: Kellymoss and PenFed Credit Union Join Forces
In a significant development within the motorsports and financial services sectors, Kellymoss, the renowned Porsche racing championship team, announces a corporate partnership with PenFed Credit Union. This collaboration, set to unfold during the 2025 racing season, reflects PenFed's commitment to excellence and performance, aligning with Kellymoss's storied legacy and dedication to achieving unparalleled success on the racetrack. The partnership is more than just a strategic alliance; it symbolizes a mutual investment in promoting equity and engagement in motorsports, particularly among youth and underrepresented groups.
As part of this partnership, PenFed will support a series of initiatives aimed at inspiring young girls to explore motorsports through educational programs and immersive experiences at the racetrack. This effort underscores Kellymoss's mission to foster inclusivity in a sport traditionally dominated by male participants. The announcement also highlights a planned military-focused event, offering veterans the opportunity to engage with the world of motorsports and honoring their service. Victoria Thomas, co-owner of Kellymoss, articulates the importance of this collaboration, noting that it not only enhances the team's visibility in major racing series but also reflects a shared commitment to developing future talent in motorsport.
James Schenck, President and CEO of PenFed Credit Union, expresses pride in partnering with the winningest team in Porsche racing history. This collaboration is set to elevate both organizations, as PenFed seeks to engage more deeply with its community through this partnership. Their involvement will enhance Kellymoss’s presence in the Porsche Carrera Cup North America and Porsche Sprint Challenge North America, where the team plans to field over 15 entries. As the motorsports landscape evolves, this partnership represents a forward-thinking approach to leveraging competitive racing to drive community engagement and inspire the next generation of drivers.
In addition to the partnership announcement, the broader landscape of the financial and automotive sectors reflects ongoing shifts in audience engagement and investment strategies. With organizations like PenFed actively participating in diverse initiatives, the trend of corporate partnerships within sports continues to gain momentum, creating opportunities for both brand visibility and community impact. As companies navigate their respective industries, collaborations like that of Kellymoss and PenFed highlight the potential for innovative strategies to drive social change and promote inclusivity in competitive environments.