Build-A-Bear Revives Heartwarming Hugs Bear for National Hug Day Celebration
- Build-A-Bear reintroduces the Heartwarming Hugs bear on National Hug Day, offering comfort and emotional support.
- The bear features a removable "bean heart" for warming or cooling, enhancing therapeutic benefits of touch.
- This initiative aligns with Build-A-Bear’s mission to foster connection and community among customers and employees.
Heartwarming Comfort: Build-A-Bear's Return of the Heartwarming Hugs Bear
Build-A-Bear Workshop reintroduces its beloved Heartwarming Hugs plush bear in celebration of National Hug Day on January 21, 2026. This oversized, weighted bear, which had been sold out for nine months, aims to offer both comfort and emotional support, aligning perfectly with the company’s mission of "adding a little more heart to life." The Heartwarming Hugs bear weighs between 3-5 pounds and features a removable "bean heart" that can be warmed or cooled, enhancing the therapeutic benefits associated with physical touch and connection. The popularity of weighted and warming items reflects a growing trend toward comfort-driven products, and Build-A-Bear seeks to tap into this market with its Heartwarming Hugs bear.
Sharon Price John, President and CEO of Build-A-Bear, emphasizes the importance of connection and comfort in the modern world. In her statements, she highlights that the Heartwarming Hugs bear serves as a tangible representation of these values, offering customers a means to engage emotionally during challenging times. As consumers increasingly seek products that foster well-being, Build-A-Bear positions itself as a leader in the plush toy industry by not only providing a playful experience but also addressing deeper emotional needs. This initiative aligns with the company’s growth strategy, as it expands its presence globally, now boasting over 650 locations in more than 30 countries.
Moreover, the return of the Heartwarming Hugs bear coincides with Build-A-Bear's recognition in Newsweek and Plant-A Insights Group's list of "America's Greatest Workplaces for Culture, Belonging" in 2026. This accolade underscores the company’s commitment to fostering a sense of community among its employees and customers. By celebrating nearly three decades of business, Build-A-Bear invites customers to engage in the joy of creating their own personalized furry friends while reinforcing the emotional power of a hug. The Heartwarming Hugs bear stands not just as a product, but as a symbol of comfort, connection, and the enduring legacy of Build-A-Bear Workshop.
In addition to its product offerings, Build-A-Bear continues to grow its brand identity by focusing on community engagement and emotional wellness. The company's ability to adapt to market trends while maintaining its core values positions it favorably within the retail landscape. As the demand for comfort items rises, Build-A-Bear is poised to lead the charge in providing innovative solutions that resonate with customers on a personal level.
As the countdown to National Hug Day begins, customers eagerly anticipate the return of the Heartwarming Hugs bear, which embodies the spirit of connection that Build-A-Bear champions. This initiative not only celebrates the joy of hugs but also reflects the company’s broader mission of enhancing lives through meaningful interactions.
