Build-A-Bear Workshop Launches 'Play It Forward' Initiative to Support Children in Need
- Build-A-Bear's "Play It Forward" initiative aims to donate one plush bear for every animal sold, targeting 10,000 donations.
- The initiative partners with First Book to provide $80,000 in educational resources and plush "reading buddies" for classrooms.
- Local workshops will host events with special offers and activities to celebrate the International Day of Play.
Build-A-Bear Launches 'Play It Forward' Initiative to Support Children in Need
Build-A-Bear Workshop, renowned for its unique experiential retail approach, introduces the "Play It Forward" initiative on June 11, 2025, in honor of the International Day of Play. This ambitious national giveback campaign aims to donate one plush teddy bear for every make-your-own plush animal sold, with a target of donating up to 10,000 bears to children in need, particularly those in Title I schools. This effort underscores the company's commitment to enhancing children's lives through the power of play, a vital component of learning and psychosocial development. Sharon Price John, the CEO of Build-A-Bear and Chair of the Toy Association Board of Directors, emphasizes that "Play It Forward" seeks to convert awareness into actionable support, allowing customers to make a significant difference in the lives of children.
The initiative not only focuses on providing comfort through plush toys but also emphasizes the educational aspect of play. Partnering with First Book, a nonprofit organization dedicated to providing educational resources, Build-A-Bear commits over $80,000 to supply health and wellness-related books to educators. This collaboration enhances the educational tools available to teachers, while surprise plush animal "reading buddies" will also be provided for classroom settings, further promoting the connection between play and learning. This dual approach aims to foster an environment where children can thrive both emotionally and academically.
To build excitement around the "Play It Forward" initiative, local Build-A-Bear Workshops will organize a series of events featuring special offers, character appearances like Bearemy, and free activity sheets. These activities are designed to engage families and encourage participation in the spirit of play, aligning with the broader global celebration of the International Day of Play, which champions every child's right to engage in playful activities. More information about the initiative and ways to participate can be found at buildabear.com.
In addition to the "Play It Forward" initiative, Build-A-Bear continues to reinforce its mission of creating memorable experiences for guests of all ages since its inception in 1997. The company's efforts not only focus on the joy of creating personalized stuffed animals but also on the meaningful impact it can make in the community. As Build-A-Bear Workshop embraces its role in fostering a playful, supportive environment for children, it demonstrates how experiential retail can contribute positively to society.