Becton Dickinson & Company Launches PAD Awareness Campaign and Community Screening Initiative
- Becton Dickinson launches Love Your Limbs™ initiative to raise awareness and improve PAD screening access through community partnerships.
- The company introduces the PAD Health Access Dashboard to identify communities needing PAD services and streamline outreach efforts.
- BD promotes education and resources for PAD patients and clinicians, aiming to reverse underdiagnosis and enhance healthcare equity.
Becton Dickinson Fosters Awareness for Peripheral Artery Disease in September Campaign
In recognition of Peripheral Artery Disease (PAD) Awareness Month, Becton, Dickinson and Company (BD) takes significant steps to highlight the urgency surrounding this often-overlooked circulatory disorder. With over 21 million Americans and more than 200 million individuals globally affected, PAD poses a considerable health risk, leading to preventable amputations—over 150,000 annually in the United States alone. This condition frequently remains undiagnosed, particularly among underserved populations, heightening the need for effective awareness and early intervention strategies.
BD's response to this pressing issue is embodied in the launch of its Love Your Limbs™ PAD Community Screening Initiative. The initiative aims to enhance access to PAD screenings by establishing partnerships with healthcare providers. By offering free ankle-brachial index (ABI) screenings—a swift, non-invasive test that can identify PAD in under 15 minutes—BD seeks to empower communities and improve detection rates. Rob Righi, vice president and general manager of the Vascular Platform at BD Peripheral Intervention, underscores the critical nature of early detection, stating, "Too many lives are lost or forever changed because PAD is diagnosed too late—or not at all." This proactive approach not only raises awareness but also encourages individuals to seek timely medical intervention.
In addition to the screening initiative, BD has demonstrated its commitment to addressing healthcare disparities through innovative tools such as the PAD Health Access Dashboard, developed by its Center of Excellence for Health Economics and Outcomes Research. This dashboard is designed to pinpoint communities with the highest need for PAD services, streamlining future outreach efforts. Furthermore, BD's collaboration with organizations like The Way to My Heart, which supports individuals diagnosed with PAD, reflects a holistic approach to patient care by providing education and resources to both clinicians and patients. The company aims to reverse the trend of underdiagnosis and undertreatment, ultimately striving for a healthier future for those affected by PAD.
As part of the Love Your Limbs initiative, BD encourages public involvement and awareness. Individuals seeking more information can visit the dedicated website at https://loveyourlimbs.com. This initiative not only serves as an educational resource but also fosters a community committed to identifying and managing PAD, reinforcing BD's role as a leader in healthcare innovation.
Through these efforts, Becton Dickinson & Company positions itself at the forefront of addressing a critical health issue while promoting equitable healthcare access and enhancing patient outcomes in communities across the nation.