Big 5 Sporting Goods Partners with DICK'S at Fanatics Fest NYC to Enhance Sports Culture
- DICK'S Sporting Goods partners with Fanatics Fest NYC as the Official Sporting Goods Retail Partner, enhancing sports culture.
- DICK'S will host an interactive hub at the festival with engaging experiences, including celebrity appearances and sports activities.
- The Kids Zone will feature activities to promote youth engagement in sports, reinforcing DICK'S commitment to community outreach.
DICK'S Sporting Goods Partners with Fanatics Fest NYC to Elevate Sports Culture Experience
DICK'S Sporting Goods solidifies its commitment to enhancing sports culture by partnering with Fanatics Fest NYC, scheduled for June 20-22, 2025, at the Javits Center. As the Official Sporting Goods Retail Partner, DICK'S takes on the role of Presenting Partner for the Kids Zone and will also participate in Fanatics Games. This collaboration marks a significant step in DICK'S efforts to engage with consumers and foster community through sports. Emily Silver, Chief Marketing and Athlete Experience Officer at DICK'S, expresses her enthusiasm about the partnership, noting that Fanatics Fest has quickly become a pivotal event in the sports landscape.
The DICK'S footprint at the festival promises to be an interactive hub, featuring a variety of engaging experiences designed to captivate attendees. Among the highlights is a public display of the exclusive Paul Skenes Topps MLB Debut Patch card within a replica Collectors Club House, aimed at attracting collectors and sports enthusiasts alike. Additionally, attendees will have the opportunity to compete in activities using HitTrax™ batting cages and TrackMan™ golf simulators, showcasing DICK'S commitment to providing cutting-edge sports experiences. The festival will also host celebrity appearances, including DICK'S brand ambassador IShowSpeed, which adds a layer of allure for fans eager to connect with their sports idols.
Furthermore, the Kids Zone will be a central feature of the event, offering a range of activities such as open play and combine-style training, alongside opportunities to meet professional athletes. This collaborative effort with brands like Nike, GameChanger, and RCX Sports underscores DICK'S dedication to youth engagement in sports. Lance Fensterman, CEO of Fanatics Events, emphasizes that DICK'S involvement not only enhances the festival's ambiance but also ensures memorable experiences for attendees of all ages. As Fanatics Fest continues to grow, its 2025 edition aims to deliver an immersive celebration of sports, fostering connections between fans, athletes, and the broader sports community.
In addition to its partnership with Fanatics Fest, DICK'S Sporting Goods is focused on expanding its community outreach through various initiatives. The company is committed to promoting healthy lifestyles and active participation in sports among youth, aligning with its vision of being a leader in the sporting goods industry. By engaging with events like Fanatics Fest, DICK'S reinforces its role as a vital player in the sports retail market.
As DICK'S prepares for this exciting partnership, the anticipation for Fanatics Fest NYC builds, promising an enriching experience for sports enthusiasts and families alike. This collaboration exemplifies DICK'S commitment to innovation and community engagement within the ever-evolving landscape of sports culture.