Big 5 Sporting Goods to Offer ARRIS AXA Super Insoles for Enhanced Footwear Solutions
- ARRIS Composites expands availability of AXA Super Insoles at select Army & Air Force Exchange Service (AAFES) locations.
- The insoles are designed for comfort and support, ideal for active individuals and military personnel.
- ARRIS collaborates with retailers to meet growing consumer demand for advanced footwear solutions in sporting goods.
Innovative Footwear Solutions: ARRIS Composites Expands Reach with AURORRA By ARRIS™ AXA Super Insoles
ARRIS® Composites, a leader in advanced materials and technology, announces the expanded availability of its groundbreaking AURORRA By ARRIS™ AXA Super Insoles at select Army & Air Force Exchange Service (AAFES) locations. This strategic move follows the product's successful debut at the 2024 New York City Marathon, marking an important step in the company’s efforts to cater to both service members and outdoor enthusiasts. The AXA Super Insoles are designed to provide all-day performance and fatigue relief, utilizing an innovative combination of springy Pebax® foam and a precision-engineered plate. By optimizing energy return while significantly reducing weight, these insoles challenge the limitations of traditional carbon-fiber options, making them a compelling choice for a diverse range of users.
The AXA Super Insoles are particularly beneficial for individuals who face foot-related challenges, such as plantar fasciitis, neuropathy, or chronic toe pain. Additionally, they appeal to professionals who are on their feet for extended periods, offering a solution that enhances comfort and support throughout the day. Riley Reese, CEO and Co-Founder of ARRIS, emphasizes the importance of aligning the product with the needs of its target customer base. By collaborating with AAFES and leading sporting goods retailers, ARRIS effectively positions the AXA Super Insoles as a practical choice for active individuals, particularly those serving in the military, who require durable and high-performance footwear solutions.
In a further testament to its commitment to innovation, ARRIS has been selected for a U.S. Army research study through the University of Massachusetts at Lowell's HEROES program. This initiative explores the integration of carbon fiber plates in military boots, underscoring ARRIS's dedication to advancing footwear technology for demanding environments. By leveraging its expertise in carbon fiber innovations, ARRIS not only enhances user experience but also contributes to the broader field of athletic and military footwear, demonstrating the potential for high-performance materials to meet the specific needs of various user groups.
In addition to the new retail partnerships, ARRIS's expansion into AAFES locations signals a growing trend among sporting goods retailers to embrace advanced materials and technology in their product offerings. As consumer demand for high-quality, functional footwear continues to rise, the introduction of innovative solutions like the AXA Super Insoles positions ARRIS at the forefront of the industry. This development not only enhances the competitive landscape but also reflects a broader shift towards specialized products that address the unique challenges faced by active individuals and military personnel alike.