BJ's Restaurant Eyes Growth as A&W Expands into South Carolina's Fast-Food Market
- A&W Restaurants is expanding into South Carolina with three new locations to meet local dining demand.
- The first franchise in Rock Hill will open in 2023, generating up to 100 jobs per location.
- A&W's growth focuses on community engagement, quality service, and empowering local entrepreneurs through its franchise model.
A&W Restaurants Expands into South Carolina: A New Chapter in Fast-Food
A&W Restaurants, a historic fast-food brand with over a century of experience, announces its strategic expansion into Columbia, South Carolina, and surrounding areas, including Darlington. This initiative comes in response to the region's robust economic growth and increasing demand for dining options. By establishing three new locations, starting with the opening in Darlington on June 4, 2025, A&W aims to tap into the flourishing market and provide local residents with high-quality, family-friendly dining experiences. The brand’s expansion is particularly notable given its focus on community engagement and the creation of new job opportunities.
The first franchise in Rock Hill, set to open in 2023, will serve as a catalyst for further growth in South Carolina. Each new A&W location is projected to generate up to 100 jobs, thereby contributing significantly to the local economy. Betsy Schmandt, CEO and president of A&W Restaurants, emphasizes the company's commitment to building generational legacies through its franchise model. This model not only gives local entrepreneurs a chance to operate under a well-established brand but also fosters a sense of community connection. A&W's decision to expand into this thriving area reflects its understanding of local market dynamics and its dedication to serving families with quality food and service.
A&W's strategic growth is designed to create lasting relationships with customers and franchise partners alike. The company's approach encourages aspiring franchise owners to engage with the brand, with a minimum investment requirement of $300,000 in liquid assets and a total net worth of $700,000. This framework allows A&W to maintain its high standards while empowering local business owners to flourish. As A&W continues to open new locations, it reinforces its mission to be a staple in the fast-food industry, providing memorable dining experiences that resonate with the values of the communities it serves.
In addition to its economic impact, A&W's expansion reflects a growing trend within the fast-food industry, where established brands seek to innovate and adapt to changing consumer preferences. By focusing on community-oriented growth, A&W positions itself as a leader in the sector, emphasizing quality service and local engagement. As the company continues to expand, it remains committed to its legacy of delivering exceptional dining experiences.
This strategic initiative not only enhances A&W's footprint but also sets a precedent for future growth in the fast-food market, paving the way for other brands to consider community-oriented expansion strategies.