BMO Launches Human Capital Factor ETF for Long-Term Growth and Sustainable Investment
- BMO launches the Human Capital Factor US Equity ETF to drive long-term growth through strong corporate cultures.
- BMOAM partners with Irrational Capital to enhance equity selection based on human capital management insights.
- BMO opens a new tech-driven branch in Toronto, improving customer engagement with advanced digital solutions.

BMO Launches Human Capital Factor ETF to Drive Long-Term Growth
On June 12, 2025, BMO Asset Management Inc. (BMOAM) introduces the BMO Human Capital Factor US Equity ETF, a new investment vehicle designed to provide long-term capital appreciation by focusing on U.S. companies distinguished by their strong corporate cultures. This innovative exchange-traded fund (ETF) emphasizes the management of human capital as a critical factor for corporate success, linking organizational culture to equity performance through measurable metrics. The launch signifies BMO’s commitment to harnessing non-financial dimensions that can drive superior financial returns, setting a precedent in the financial industry where such qualitative factors are often overlooked.
BMOAM collaborates with Irrational Capital LLC, leveraging their third-party data and methodologies to curate a portfolio of equity securities. This partnership aims to refine the selection process by integrating insights on human capital management, which encompasses employee engagement, diversity, and organizational practices that contribute to a thriving workplace. By prioritizing these factors, BMO’s ETF not only seeks to enhance investor returns but also promotes a broader understanding of the importance of corporate culture in achieving sustainable business growth. This strategic focus aligns with BMO's overarching mission to foster positive change and promote economic resilience.
The ETF's initial offering has been successfully completed, and it is now actively traded on Cboe Canada Inc. As BMO Financial Group, which manages approximately $1.4 trillion in assets, expands its offerings, potential investors are reminded to consider associated risks and fees. The introduction of this ETF reflects BMO's aspiration to innovate within the investment landscape while addressing the evolving needs of its clients. As the seventh largest bank in North America, BMO continues to position itself at the forefront of financial services, advocating for a more comprehensive approach to investment that incorporates both quantitative and qualitative assessments.
Technological Innovations Enhance Customer Experience at New BMO Branch
In a separate development, BMO celebrates the grand opening of its new branch at CF Toronto Eaton Centre, a prime location in Toronto's bustling heart. This state-of-the-art facility features advanced digital signage solutions provided by Stingray Business, aimed at enhancing customer interactions through innovative technology. With its two-story wraparound windows and a focus on client-centric design, the new branch is poised to elevate BMO's brand presence and set a new standard for customer engagement.
Stingray's partnership with BMO extends beyond the new branch, as the company manages in-store audio and digital content across BMO's nearly 900 branches in Canada and close to 1,000 in the United States. This collaboration emphasizes BMO's commitment to incorporating cutting-edge technology into its service offerings, reflecting its dedication to improving customer experiences across its extensive network.