Brookfield's Selenta Group Sells Mare Nostrum Resort, Boosting Spanish Hospitality Strategy
- Brookfield's support has enabled Selenta Group to achieve a 91% growth in RevPAR through operational improvements.
- The sale of Mare Nostrum Resort for €430 million reflects Brookfield's strategic divestment from the Spanish hospitality sector.
- Selenta Group's partnership with Brookfield exemplifies how strategic investments can enhance hotel properties and market performance.
Brookfield’s Strategic Move in the Spanish Hospitality Sector
Brookfield Asset Management's Selenta Group has made a significant stride in the hospitality industry with the recent sale of the Mare Nostrum Resort to Spring Hotels for €430 million. This transaction, finalized on July 1, 2025, marks a successful culmination of Selenta's intensive two-year refurbishment and rebranding initiative, backed by over €56 million in investments. The extensive upgrade of the Mare Nostrum Resort has not only enhanced guest satisfaction but has also drastically improved its operational performance, positioning the resort as a leader in revenue per room (RevPAR) metrics in the region. This successful transformation is a testament to Selenta's commitment to revitalizing hotel properties and underscores the company's strategic focus on elevating their portfolio.
Albert Tomàs, CEO of Selenta Group, emphasizes the pivotal role Brookfield has played in facilitating their ambitious investment strategies. Under Brookfield’s guidance, Selenta has implemented an efficient operational model that has yielded an impressive 91% growth in RevPAR over the past year. This remarkable performance reflects the effectiveness of their transformation efforts and highlights the potential for further success in the evolving hospitality market in Spain. The sale of the Mare Nostrum Resort is not merely a financial transaction; it represents a strategic pivot for Selenta Group as they prepare to embark on new projects, reinforcing their presence and identity in a competitive market.
As part of Brookfield's broader strategy to divest from the Spanish hospitality sector, the sale also illustrates a strong partnership between Selenta and Brookfield. With Spring Hotels stepping in as the new local operator, there is an air of confidence that the Mare Nostrum Resort will continue its successful trajectory. This transition not only benefits Selenta Group but also signals an ongoing evolution within the hospitality sector, which is increasingly focused on quality and operational excellence. The collaboration between Selenta and Brookfield stands as a model for how strategic investments can reshape hotel properties and drive significant market improvements.
In addition to the Mare Nostrum transaction, Selenta Group's achievements reflect a broader trend within the hospitality industry, where revitalization and repositioning of properties are becoming essential for attracting discerning travelers. The successful transformation of the Mare Nostrum Resort serves as an inspiring case study for other hospitality firms looking to enhance their operational effectiveness and guest experiences. With the backing of Brookfield, Selenta Group is well-positioned to explore new opportunities and continue its growth trajectory in the dynamic European market.