Boyd Gaming Enhances Sports Betting with Extended Partnership with IGT's PlaySports Platform
- Boyd Gaming extends its sports betting partnership with IGT for three more years, utilizing the PlaySports platform until 2028.
- The collaboration enhances Boyd Gaming's sportsbook offerings and adapts to evolving business opportunities in the gaming landscape.
- Boyd Gaming will continue using IGT PlaySports Kiosks across ten Nevada locations, improving customer experience and engagement.
Boyd Gaming and IGT Strengthen Sports Betting Partnership
Boyd Gaming Corporation solidifies its commitment to enhancing its sports betting operations through a newly announced three-year agreement with International Game Technology PLC (IGT). This partnership, which extends their collaboration that began in 2018, allows Boyd Gaming to continue utilizing IGT's acclaimed PlaySports platform for its retail and mobile sports betting services in Nevada until August 2028. Bob Scucci, Vice President of Race & Sports Operations at Boyd Gaming, highlights that leveraging the PlaySports technology not only bolsters their sportsbook offerings but also allows the company to adapt to emerging business opportunities in the fast-evolving gaming landscape.
The extension of this agreement underscores the importance of technology in driving customer engagement within the competitive Nevada gaming market. Joe Bertolone, IGT's Senior Vice President of Sports Betting, reiterates the dedication to their partnership and the critical role that the PlaySports platform plays in attracting and retaining players. With IGT's reputation as a leader in sports betting technology, the collaboration enables Boyd Gaming to stay at the forefront of industry innovations and trends, ensuring that their offerings remain enticing to a diverse audience of sports bettors.
In addition to the PlaySports platform, Boyd Gaming will continue using IGT PlaySports Kiosks across its ten retail locations in Nevada, further enhancing the customer experience. The technology also supports Boyd's sportsbooks in states beyond Nevada, including Illinois, Indiana, and Pennsylvania. IGT's recognition as the "Sportsbook Platform Provider of the Year" at the 2024 EGR North America Awards cements its status as a reliable partner for Boyd Gaming, signaling a promising future for both companies in the sports betting arena.
This strategic partnership not only reflects Boyd Gaming's commitment to delivering top-tier sports betting experiences but also highlights the growing significance of technology in the gaming sector. As the industry continues to evolve, collaborations such as this one will be crucial in ensuring that companies remain competitive and responsive to the changing preferences of their customers.
The partnership between Boyd Gaming and IGT illustrates a broader trend in the gaming industry, where technology-driven solutions are becoming increasingly vital. With the landscape of sports betting continually transforming, strategic alliances will play a pivotal role in navigating challenges and capitalizing on opportunities as they arise.