Carlyle Group's CG West Strengthens Sales Team with New Industrial Laundry Manager Appointment
- The Carlyle Group appointed Lenin Vasquez Rueda as OPL & Industrial Laundry Sales Manager at CG West.
- Rueda will enhance CG West's market share through strategic sales plans and collaboration with internal teams.
- CG West leverages its affiliation with Girbau North America to provide comprehensive laundry solutions in North America.

CG West Bolsters Sales Team with New Appointment in Industrial Laundry Sector
Continental Girbau West (CG West) makes a significant move to strengthen its market presence in the on-premise and industrial laundry sectors by appointing Lenin Vasquez Rueda as the OPL & Industrial Laundry Sales Manager. Rueda, who brings over 15 years of industry experience, will focus on developing sales strategies, managing inventory, and cultivating new client relationships within his designated territory. Based in the Santa Fe Springs, California office, he is expected to play a crucial role in driving CG West's growth in the competitive laundry solutions market.
In his new role, Rueda is tasked with formulating monthly sales plans aimed at enhancing CG West's market share. His responsibilities extend to collaborating with various internal teams, including operations, customer success, finance, marketing, and service, which positions him to implement comprehensive strategies that align with the company's objectives. General Manager Tod Sorensen expresses enthusiasm for Rueda’s addition, highlighting the potential for increased market penetration in Southern California, Arizona, and New Mexico, regions where CG West operates.
Rueda's extensive background, which includes previous roles at Anderson by Andersen, Giant RV, and Western Pacific Oils, equips him with a unique perspective on sales and customer engagement in the laundry sector. He holds a bachelor's degree in business administration from California State University, which complements his practical experience. As CG West continues to expand its footprint, Rueda's leadership is expected to enhance the organization’s offerings, including equipment, parts, financing, and training services tailored for various laundry sectors.
In addition to this strategic appointment, CG West continues to leverage its affiliation with Girbau North America (GNA), which serves as a backbone for its operations. GNA’s diverse portfolio, featuring brands like Continental Girbau® and Girbau Industrial®, allows CG West to offer a comprehensive range of laundry solutions. The company remains committed to providing high-quality service and innovative products, reinforcing its position as a key player in the North American laundry market.
As CG West aims to solidify its presence in the on-premise and industrial laundry segments, the appointment of Rueda indicates a proactive approach to addressing market demands and enhancing customer relations. Interested parties can find further information about CG West's offerings by visiting their website or contacting their offices directly.