Choice Hotels (CHH) Enhances Extended Stay Experience with "Stay in Your Rhythm" Campaigns
- Choice Hotels introduces "Stay in Your Rhythm" and "The WoodSpring Way" campaigns to enhance extended stay guest experiences.
- The campaigns focus on essential amenities and maintaining routines for long-term guests across various extended stay brands.
- Choice Hotels expands its extended stay portfolio with over 550 locations, reflecting demand for flexible long-term lodging options.
Choice Hotels Strengthens Extended Stay Brand with Innovative Campaigns
Choice Hotels International, Inc., a prominent player in the lodging franchising sector, recently unveils two strategic marketing initiatives aimed at enhancing the guest experience in its extended stay brands: "Stay in Your Rhythm" and "The WoodSpring Way." These campaigns are specifically designed to cater to the unique needs of long-term guests across its extended stay portfolio, which includes Everhome Suites, MainStay Suites, Suburban Studios, and WoodSpring Suites. By emphasizing essential amenities such as in-room kitchens, guest laundry facilities, fitness centers, and pet-friendly options, Choice Hotels demonstrates its understanding of the lifestyle and expectations of guests who often find themselves away from home for extended periods.
The "Stay in Your Rhythm" campaign highlights the importance of maintaining daily routines for guests who may be on work assignments, undergoing relocations, or navigating personal transitions. Choice Hotels recognizes that for these travelers, the goal is not merely to escape their daily lives but to sustain them in a different environment. Chief Marketing Officer Noha Abdalla reinforces this sentiment, illustrating how the company is committed to providing an experience that offers consistency, comfort, and connection during longer stays. With over 550 extended stay locations currently operational and an additional 51 in construction, the company positions itself as a frontrunner in the competitive extended stay market.
Complementing this focus on routine is "The WoodSpring Way" campaign, which centers on the genuine hospitality offered by WoodSpring Suites staff. This element of the marketing strategy seeks to create a welcoming atmosphere for guests, ensuring they feel valued and cared for during their stay. By spotlighting the dedication of its team members, Choice Hotels not only reinforces its commitment to exceptional service but also enhances the overall guest experience, making it more memorable and enjoyable. Through these campaigns, Choice Hotels aims to solidify its leadership in the extended stay segment while addressing the diverse needs of both business and leisure travelers.
In addition to these campaigns, Choice Hotels continues to expand its footprint in the extended stay sector, with more than 350 properties in development. This growth strategy reflects the increasing demand for flexible lodging options that cater to longer stays, a trend that has gained momentum in recent years. The company’s initiatives are timely, as more travelers seek accommodations that allow them to maintain their routines and comfort levels while away from home.
Overall, the launch of "Stay in Your Rhythm" and "The WoodSpring Way" positions Choice Hotels as a forward-thinking leader in the extended stay market, dedicated to enhancing the guest experience through tailored amenities and genuine hospitality.