Comerica Bank Supports Local Entrepreneurs with 'Small Business of the Game' Initiative
- Comerica Bank's "Small Business of the Game" program promotes local businesses during Detroit Lions home games for increased exposure.
- Selected businesses receive promotional resources, including signage, social media campaigns, and game tickets to engage customers.
- Comerica's partnership with the Lions fosters entrepreneurship, supports economic growth, and highlights diversity in the local business landscape.
Comerica Bank Champions Local Entrepreneurs Through "Small Business of the Game" Initiative
Comerica Bank continues to bolster its commitment to local entrepreneurship with its "Small Business of the Game" program, now in its seventh season. This initiative, which showcases small businesses during Detroit Lions home games at Ford Field, provides essential exposure to a national NFL audience. By highlighting different businesses each week throughout the Lions’ regular season, Comerica aims to enhance brand awareness and support the community's economic growth. As small businesses form the backbone of local economies, this program serves as a critical platform for fostering their development.
Meghan Storey, Senior Vice President and Michigan Director of Small Business at Comerica, underscores the significance of this program in empowering local enterprises. Storey expresses gratitude for the Detroit Lions' collaboration, which amplifies the visibility of these businesses and their offerings. Selected small businesses receive a range of promotional resources, including in-stadium signage, dedicated social media campaigns, and advertising on Detroitlions.com. This multifaceted approach not only elevates their profiles but also helps them engage directly with potential customers through game tickets and pre-game field passes. Such initiatives are vital for small businesses, allowing them to connect with a broader audience and drive community engagement.
The program also highlights notable local businesses, with Detroit Flex Defense, a Troy-based company specializing in custom hose and fitting solutions, featured as the inaugural business for the 2025 season. With over 70 years of experience, they exemplify the type of entrepreneurial spirit Comerica seeks to promote. Furthermore, during National Women's Small Business Month, Evelyn's Midtown Kitchen, a cooking school and semi-finalist in the 2025 Comerica Hatch Detroit Contest, will be recognized on October 20 as the Small Business of the Game when the Lions host the Tampa Bay Buccaneers. This recognition not only celebrates the achievements of women entrepreneurs but also reinforces Comerica's commitment to fostering diversity within the local business landscape.
In its ongoing partnership with the Detroit Lions, Comerica Bank demonstrates a steadfast dedication to supporting local businesses. The "Small Business of the Game" program stands as a testament to how corporate initiatives can create meaningful impacts in communities, helping to nurture entrepreneurship and drive economic development. By creating a platform for small businesses to shine, Comerica not only enhances their visibility but also strengthens the community ties that are essential for sustainable growth.