Compass Diversified Holdings' ASTM Direct Sales Shift Enhances Customer Engagement and Innovation
- ASTM International shifts to a direct sales model to enhance customer engagement and meet modern needs.
- The updated ASTM Compass® platform provides seamless integration of standards with user-friendly features and expert resources.
- New collaborative tool, Compass Points, facilitates content sharing and improves access to essential standards for users.
ASTM International Shifts to Direct Sales Model to Enhance Customer Engagement
ASTM International announces the termination of its reseller relationship with Accuris to focus on a direct sales approach, driven by the increasing demand for sophisticated digital formats and workflows. This strategic shift, as articulated by ASTM President Andy Kireta, enables the organization to engage more closely with its clients and drive innovation in delivering essential information. The transition follows a multi-year overhaul of ASTM's IT infrastructure, which has resulted in significant enhancements to its flagship product, ASTM Compass®.
The revamped ASTM Compass® platform offers users extensive solutions for integrating standards and technical content into their daily operations seamlessly. Subscribers benefit from various features, including standard HTML and PDF formats and additional content from organizations like AASHTO and API. A new color-coded highlighting system allows for quick identification of changes in standards, which enhances user experience and efficiency. This focus on usability positions ASTM Compass as a critical tool for professionals who require up-to-date, easily accessible standards in their work.
In addition to these improvements, ASTM introduces a collaborative tool called Compass Points, which allows users to share content and incorporate their requirements directly into the standards. This tool also provides permanent, shareable links for easy access to crucial data. Users can pin frequently accessed standards and receive alerts about new versions, further streamlining their workflow. The service is augmented by over 300 expert-created videos, enriching the customer experience and providing valuable insights into the standards and their applications.
ASTM’s decision to adopt a direct sales model signifies a pivotal change in its operations, aligning the organization with modern customer needs and preferences. By fostering a more interactive relationship with its users, ASTM aims to enhance innovation and improve overall customer satisfaction, marking a new chapter in its service delivery.
In parallel with this transition, ASTM's commitment to technological advancement remains evident. The integration of sophisticated digital tools into its offerings not only reflects the evolving landscape of industry standards but also positions ASTM at the forefront of information dissemination in its field. By prioritizing customer engagement and accessibility, ASTM sets a precedent for other organizations in the industry to follow.
As ASTM moves forward with this direct sales initiative, the implications for both users and the broader standards community are significant. Enhanced collaboration and access to vital resources will likely lead to increased compliance and a better understanding of industry standards among professionals.
