Caesars Entertainment Partners with MSU to Boost Little Caesars Brand Presence in Michigan
- Little Caesars partners with MSU to operate restaurants in key sports venues, enhancing brand visibility among fans.
- Franchisee Derek Turowski will manage operations, expanding Little Caesars' footprint in Michigan's restaurant sector.
- The partnership reflects Little Caesars' commitment to local engagement and customer satisfaction in a competitive market.
Little Caesars Enhances Brand Presence Through MSU Partnership
Little Caesars, the third-largest pizza chain in the world, solidifies its presence in Michigan through a strategic partnership with Michigan State University (MSU). This collaboration allows Little Caesars to operate restaurants in three prominent sports venues: Spartan Stadium, Munn Ice Arena, and Breslin Center. The partnership officially launches during the Spartans' season-opening football game on August 29, 2025. By establishing a foothold in these major sports arenas, Little Caesars aims to connect more deeply with the local community and enhance its brand visibility among enthusiastic Spartan fans.
Franchisee Derek Turowski, a recognized figure in the Michigan restaurant sector and an alumnus of MSU, will oversee the operations at these venues. Turowski's extensive experience in the restaurant industry, which began alongside his father, has led him to successfully expand his Little Caesars franchise to over 16 locations across the state. His commitment to the brand and the community is evident, as he looks forward to bringing quality pizza to MSU fans. This partnership not only boosts Little Caesars' operational footprint but also showcases Turowski's entrepreneurial spirit and dedication to the brand's values.
The collaboration with MSU represents a significant step for Little Caesars in expanding its reach in key markets while upholding the quality and value that customers expect. Bryan Ketelhut, the Vice President of Franchising and Business Development at Little Caesars, emphasizes that this partnership is a natural extension of the brand's commitment to local engagement. By embedding itself within the Spartan community, Little Caesars reinforces its dedication to customer satisfaction and community involvement, ensuring that fans can enjoy their favorite pizza during major sporting events.
In addition to enhancing its brand presence, this partnership reflects the growing trend of food service companies aligning with educational institutions and sports franchises. Such collaborations can provide mutual benefits, including increased brand loyalty and expanded customer bases. By strategically placing its offerings in high-traffic venues, Little Caesars positions itself for continued growth in a competitive market.
Overall, the partnership between Little Caesars and Michigan State University not only enhances the dining options available to fans but also serves as a testament to the brand's commitment to quality and community engagement in one of its core markets. With Turowski at the helm, the franchise is poised for success as it continues to develop new locations and maintain its reputation as a favorite among pizza lovers in Michigan.