Caesars Entertainment's Little Caesars Partners with MSU for Strategic Venue Expansion
- Little Caesars partners with Michigan State University to open restaurants at key athletic venues, starting August 29, 2025.
- Franchisee Derek Turowski will manage new locations, enhancing Little Caesars' presence in Michigan's competitive food landscape.
- The collaboration aims to improve game-day experiences and strengthen Little Caesars' brand identity within the Spartan community.
Little Caesars Expands Its Footprint Through Strategic Partnership with Michigan State University
Little Caesars, the third-largest pizza chain in the world, enters a new chapter of growth by partnering with Michigan State University (MSU) to establish restaurants in key athletic venues. The collaboration begins during the Spartans’ season-opening football game on August 29, 2025, marking a significant move for the brand as it seeks to enhance its visibility and accessibility to a dedicated fanbase. With locations set to open at Spartan Stadium, Munn Ice Arena, and Breslin Center, Little Caesars aims to cater to sports enthusiasts while reinforcing its deep roots in Michigan.
Franchisee Derek Turowski, an MSU alumnus and experienced operator, will oversee the new locations. His journey in the restaurant industry, which began alongside his father's operations, showcases his commitment to the Little Caesars brand and the local community. Currently managing over 16 restaurants across Michigan, Turowski is also in the process of developing a new outlet in Holt. His passion for delivering quality pizza to MSU fans reflects both personal dedication and the potential for Little Caesars to thrive within Michigan's competitive food landscape.
The partnership is a strategic alignment for Little Caesars, as it not only strengthens its market presence but also fosters a connection with the Spartan community. Bryan Ketelhut, Vice President of Franchising and Business Development at Little Caesars, emphasizes the natural synergy between the brand and the university. By offering popular menu items in these high-traffic venues, Little Caesars not only enhances the game-day experience for fans but also underscores its commitment to quality, value, and convenience. This collaboration signals the company’s intent to expand in significant markets while reinforcing its brand identity in Michigan.
In related developments, Little Caesars continues to explore growth opportunities beyond traditional restaurant settings. The brand's focus on innovative partnerships demonstrates a willingness to adapt to changing consumer preferences, positioning itself as a leader in the fast-casual dining segment. The collaboration with MSU may set a precedent for similar partnerships in other markets, indicating a robust strategy for future expansion.
As Little Caesars opens its doors at MSU sports venues, the franchise solidifies its role as a key player in the local food industry and enriches the experience for Spartans fans. This partnership not only exemplifies the brand's entrepreneurial spirit but also highlights the potential for future collaborations that enhance community engagement and brand loyalty.