Caesars Entertainment's Little Caesars Unveils Mountain Dew Mango Rush Collaboration
- Little Caesars launches Mountain Dew Mango Rush on May 5, 2025, enhancing flavor options for pizza lovers.
- This collaboration with PepsiCo follows the successful return of Pepsi Pineapple, showcasing innovation in beverage offerings.
- Little Caesars continues its commitment to value and quality while embracing unique collaborations to attract customers.
Little Caesars and Mountain Dew Team Up for Flavorful Collaboration
Little Caesars® is set to launch a new exclusive beverage, Mountain Dew® Mango Rush, in partnership with PepsiCo, aiming to elevate the flavor experience for its pizza enthusiasts. Scheduled to hit stores nationwide on May 5, 2025, this tropical drink combines the refreshing taste of Mountain Dew with a bold mango flavor. Greg Hamilton, Chief Marketing Officer of Little Caesars, expresses his enthusiasm for this partnership, emphasizing the importance of adventurous flavors that customers desire to accompany their favorite pizzas. The introduction of Mango Rush showcases Little Caesars' commitment to providing innovative offerings that resonate with their customer base.
This collaboration marks the second flavor-exclusive initiative between PepsiCo and Little Caesars, following the successful return of Pepsi® Pineapple, which garnered attention in 2023 and 2024. Scott Finlow, Chief Marketing Officer of PepsiCo Away From Home, highlights the shared passion for unique flavors among fans of both brands, aiming to create a drink that captivates the taste buds of pizza and soda aficionados. The beverage will be available in a collectible 16-ounce co-branded can for a limited time, adding a collectible aspect to the experience that appeals to consumers.
The launch of Mountain Dew Mango Rush reflects a broader strategy within the fast-food and beverage industries to create innovative flavor combinations that enhance the overall dining experience. As consumer preferences continue to evolve, brands like Little Caesars are embracing collaborations that bring exciting new options to the table, reinforcing their position as a leader in value-oriented dining while catering to the adventurous tastes of their customers.
In addition to the beverage launch, Little Caesars remains committed to its core mission of providing "The Best Value in Pizza." The company's focus on affordability and quality continues to resonate with consumers seeking budget-friendly dining options without sacrificing taste. This new partnership with Mountain Dew is a strategic move to keep the brand relevant and engaging in a competitive market.
As the launch date approaches, both Little Caesars and PepsiCo prepare to capture the attention of consumers eager for innovative flavors. The anticipation surrounding Mountain Dew Mango Rush signals a growing trend in the food and beverage industry where collaborations are key to attracting and retaining customers, ensuring that brands remain at the forefront of consumer preferences.