Walt Disney Co and Coca-Cola Launch 'Refresh Your Galaxy' Star Wars Campaign Celebration
- Disney collaborates with Coca-Cola for the "Refresh Your Galaxy" campaign, celebrating the Star Wars fandom's unity.
- The initiative features limited-edition Coca-Cola products showcasing iconic Star Wars characters and cultural impact.
- Disney emphasizes honoring the Star Wars fandom, fostering connections through innovative experiences and shared narratives.
Coca-Cola and Disney Collaborate to Celebrate Fandom with "Refresh Your Galaxy" Campaign
Coca-Cola and Disney unveil an innovative collaboration titled "Coca-Cola x Star Wars: Refresh Your Galaxy," celebrating the unifying power of fandom and community. Announced on September 1, 2025, this initiative builds on a 70-year partnership between the two iconic brands and highlights the passionate Star Wars community that spans generations. The campaign features 21 limited-edition Coca-Cola cans and bottles adorned with beloved Star Wars characters, showcasing the enduring impact of the franchise on popular culture. The initiative aims to engage fans worldwide with a multi-faceted approach that includes creative content across television, digital platforms, and interactive out-of-home experiences.
At the heart of this collaboration lies an immersive Augmented Reality (AR) experience that allows fans to share uplifting messages in a style reminiscent of Star Wars holograms. This feature serves as a modern twist on the franchise's legacy, enabling fans to connect and express their shared enthusiasm for the beloved universe. Islam ElDessouky, Global Vice President of Creative Strategy & Content at Coca-Cola, emphasizes that the campaign transcends mere brand partnership, focusing instead on the collective strength and shared passions of the Star Wars community. Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at Disney, reinforces this sentiment, underscoring the importance of honoring the fandom that has made Star Wars a cultural phenomenon.
The campaign will launch with new creative content set in a movie theater—a culturally significant venue that deepens the connection between Coca-Cola, Disney, and their audience. By fostering a sense of belonging and joy among fans, "Coca-Cola x Star Wars: Refresh Your Galaxy" aims to inspire meaningful connections and celebrate the stories that resonate with millions. As fans enjoy their favorite Coca-Cola beverages, they are invited to explore the rich narratives of Star Wars, making this collaboration a unique celebration of imagination, community spirit, and the enduring legacy of both brands.
In addition to the campaign launch, Coca-Cola and Disney continue to emphasize their commitment to creating experiences that resonate with audiences. By leveraging the power of nostalgia and innovation, the two companies aim to enhance their engagement with fans across multiple platforms. The collaboration represents a significant step in their ongoing efforts to connect with consumers on a deeper level through shared cultural experiences, reinforcing the importance of community in today’s fast-paced world.