Walt Disney Co Celebrates Imagination During World Princess Week Festivities and Initiatives
- The Walt Disney Company celebrates World Princess Week to honor the legacy of Disney princesses and inspire creativity.
- Disney launched "All Princesses Make Magic," featuring Jacob Collier, highlighting imagination through a magical story with young sisters.
- The celebration includes a concert at Disneyland Park with voice actresses, reinforcing Disney's commitment to nurturing imagination and creativity.
Walt Disney Company Celebrates Imagination with World Princess Week
The Walt Disney Company kicks off World Princess Week, a celebration that highlights the legacy and impact of Disney princesses globally. This year's festivities, which began on August 25, 2025, feature an array of engaging initiatives designed to inspire creativity and imagination among fans of all ages. Central to the celebration is the launch of an all-new musical brand spot titled "All Princesses Make Magic," showcasing the talents of seven-time Grammy® Award winner Jacob Collier. The campaign's narrative centers on two young sisters who, with their father's assistance, transform their home into a magical space inspired by Disney princesses to surprise their mother on her birthday. This enchanting story underscores the power of imagination to blend fantasy with reality.
The highlight of World Princess Week is a concert held at Disneyland Park, where beloved Disney princess voice actresses including Jodi Benson, Auli'i Cravalho, Paige O'Hara, and Anika Noni Rose take center stage. The event features hosts Susan Egan and Ginnifer Goodwin, who guide audiences through a magical celebration of these iconic characters. According to Mallory Wang, Vice President of Brand Marketing at Disney, the aim is to honor the enduring influence of Disney princesses, which inspire audiences to dream big and act boldly. This initiative is part of Disney's broader "Create Your World" campaign, which encourages children to explore their creativity and embrace their unique magic.
In addition to the concert, fans can experience a heartwarming ride-along video through "The Little Mermaid - Ariel's Undersea Adventure," presented by Disney Legend Jodi Benson alongside singer Lauren Paley. This multifaceted celebration not only pays tribute to the beloved princesses but also reinforces Disney's commitment to nurturing imagination and creativity. Through exclusive content and product launches, Disney aims to capture the joy and magic that these characters bring to life, fostering a sense of wonder that resonates with audiences around the world.
As part of its ongoing efforts to engage with fans and promote creativity, Disney's World Princess Week serves as a reminder of the profound connection between its characters and their audiences. The celebration encourages children and families to explore their imaginative potential, ensuring that the legacy of Disney princesses continues to inspire generations to come. With a focus on blending entertainment with meaningful experiences, Disney demonstrates its commitment to creating magical moments that leave a lasting impact on its audience.
Beyond the festivities, Disney's initiatives highlight the company's strategic direction in cultivating a deeper connection with its audience. The focus on imagination and creativity is critical for Disney as it navigates a competitive entertainment landscape, ensuring that its brand remains synonymous with magic and inspiration. The successful execution of World Princess Week reflects Disney's understanding of its audience's emotional ties to its characters and the importance of fostering engagement beyond traditional media.
