Delek US Holdings Supports DK Solutions' 2025 Tree Planting Initiative for Wildfire Recovery
- DK Solutions commits to plant 1,500 trees, supporting wildfire-affected areas in Los Angeles and New Jersey.
- The company pledges to plant three trees for every one cut down in direct mail campaigns.
- DK Solutions combines marketing success with environmental responsibility, setting a precedent for sustainable business practices.

DK Solutions Drives Reforestation Efforts Amid Wildfire Crisis
DK Solutions, a direct mail marketing firm based in East Brunswick, New Jersey, is making significant strides in environmental sustainability through its 2025 Annual Tree Planting Program. The company announces its commitment to plant 1,500 new trees this April as part of its initiative to support areas devastated by wildfires. With a particular focus on regions heavily impacted by recent catastrophic fires in Los Angeles and New Jersey, DK Solutions recognizes the urgent need for ecological restoration and resilience. Co-founders Joel Dickstein and Liran Kapoano, who have cultivated a reputation for delivering high-quality marketing leads for nearly a decade, are now channeling their efforts into making a positive impact on the environment.
The decision to partner with One Tree Planted reflects the company’s pledge to implement sustainable practices within its business model. For every tree that is cut down as part of their direct mail campaigns, DK Solutions commits to planting three trees, thereby ensuring a net positive contribution to the environment. Kapoano articulates a deep concern for the increasing devastation caused by wildfires, particularly emphasizing the urgency of the situation in Los Angeles, where both life and landscape have been irreparably altered. The recent wildfires in New Jersey, exacerbated by a severe drought, resonate personally with the founders, prompting them to take action that aligns with their corporate values of sustainability and community support.
This proactive approach to reforestation is not merely an act of goodwill; it serves as a strategic response to the escalating severity of wildfire threats across the United States. By investing in tree planting initiatives, DK Solutions aims to restore ecosystems while simultaneously reducing future wildfire risks. The company's commitment to corporate responsibility exemplifies how businesses can engage in environmental stewardship while maintaining their operational goals. Through the Annual Tree Planting Program, DK Solutions demonstrates that marketing firms can lead the charge in promoting ecological balance, setting a precedent for others in the industry.
In addition to its reforestation efforts, DK Solutions remains focused on delivering high-quality leads to its clients, ensuring that their business operations continue to thrive. The combination of corporate success and environmental responsibility illustrates a modern business model that prioritizes both profit and planet. As the company moves forward with its tree-planting initiatives, it sets a powerful example for other firms looking to contribute positively to their communities and the environment.
This dual focus on marketing excellence and ecological responsibility positions DK Solutions as a leader in integrating sustainability into corporate practices, showcasing the potential for businesses to make meaningful contributions to pressing environmental issues.