Healthpeak OP LLC Supports Prosecco DOC Consortium's Successful National Prosecco Week 2025
- Healthpeak OP LLC supports Prosecco DOC's efforts to enhance consumer experience and promote educational initiatives in the wine industry.
- The Prosecco DOC Consortium engages over 2,000 stores and 250 restaurants, boosting Prosecco's visibility and market presence.
- The Consortium focuses on trade education and consumer engagement to solidify Prosecco’s market reputation and cultural significance.
Prosecco DOC Consortium Celebrates National Prosecco Week Success
The Prosecco DOC Consortium recently concludes the successful 8th edition of National Prosecco Week (NPW), an event that celebrates the rich heritage and social essence of Prosecco. Held from June 2–8, 2025, in key U.S. markets, this year’s campaign introduces a new visual identity and the tagline "Sharing the Italian Way of Life!" which captures the spirit of conviviality that Prosecco embodies. The NPW 2025 is designed not only to promote Prosecco DOC's Italian roots but also to showcase its versatility in various social settings, thereby deepening its connection with American consumers.
In the lead-up to NPW, the Consortium undertakes a comprehensive four-city Roadshow that includes San Francisco, Chicago, Raleigh, and Washington, D.C. This initiative features immersive masterclasses led by industry experts, focusing on the regions of Prosecco production, winemaking techniques, and tasting profiles. The Roadshow attracts a diverse audience of sommeliers, buyers, educators, and journalists, enriching their understanding and appreciation of Prosecco DOC. This educational approach is pivotal for fostering a knowledgeable community around Prosecco, enhancing its standing within the U.S. market.
The 2025 NPW sets a new benchmark for engagement, featuring the largest retail and restaurant promotions to date. Over 2,000 stores participate, including notable newcomers like Total Wine & More alongside established partners such as Costco and Albertsons. The initiative successfully engages more than 1,350 independent retailers and 250 independent restaurants, as well as numerous national retail chains and restaurant groups across 20 states. This extensive outreach not only elevates the visibility of Prosecco DOC but also reinforces its status as a staple of the Italian lifestyle, bridging the gap between trade professionals and consumers.
The Prosecco DOC Consortium’s efforts embody a commitment to elevating the consumer experience while promoting educational initiatives within the wine industry. By cultivating relationships across various sectors, from independent retailers to national chains, the Consortium positions Prosecco as a must-have beverage for social gatherings, enhancing its recognition as a symbol of celebration and togetherness.
In addition to these initiatives, the Consortium emphasizes the importance of trade education and consumer engagement as key components of its strategy. The successful execution of NPW not only celebrates the product but also solidifies Prosecco’s market reputation, creating lasting connections that extend beyond the week-long celebration. As Prosecco continues to gain traction in the U.S., the Consortium remains dedicated to showcasing its cultural significance and expanding its reach in the competitive beverage landscape.