Emerald Holding's EQC Appoints Theresa Minarik as New CMO to Boost Customer Engagement
- Emerald Queen Casino appoints Theresa Minarik as Chief Marketing Officer to enhance marketing strategies and customer engagement.
- Minarik aims to strengthen EQC’s brand and loyalty through innovative marketing and engaging guest experiences.
- The casino properties offer diverse amenities, positioning EQC as a leading entertainment destination in the Pacific Northwest.
Emerald Queen Casino Welcomes New Marketing Leader to Enhance Customer Engagement
Emerald Queen Casino & Hotel (EQC), a prominent player in the Pacific Northwest gaming scene, appoints Theresa Minarik as its new Chief Marketing Officer, effective September 18, 2025. Minarik's arrival is poised to revolutionize EQC's marketing strategies across its two distinct properties, the Fife location and the newer Tacoma site. With a focus on enhancing brand growth and fostering customer loyalty, Minarik plans to leverage her extensive background in both the tribal gaming sector and integrated marketing. CEO Yale Rowe expresses confidence in her unique blend of creativity and analytical prowess, which he believes will be instrumental in driving EQC’s brand initiatives and improving overall guest experiences.
Minarik brings a wealth of experience from her previous roles at The Point Casino & Hotel and Little Creek Casino Resort, where she successfully implemented modern digital solutions and impactful promotional campaigns. Her extensive portfolio also includes work with Fortune 100 giants like Boeing and AT&T, allowing her to hone her skills in executing large-scale marketing strategies. At EQC, she will lead a dynamic marketing team dedicated to utilizing various channels, including digital and traditional media, to engage potential guests. Her strategic vision aims to solidify EQC's position as the premier entertainment and gaming destination in the region, focusing on player development and compelling brand storytelling.
The properties under EQC's management offer diverse experiences that cater to a wide range of customers. The Fife location boasts over 2,300 slot machines and 100 hotel rooms, while the Tacoma site, which opened in 2020, features 2,100 slot machines, 60 table games, and the largest sportsbook in the Pacific Northwest. Additionally, the Tacoma hotel enhances the guest experience with 155 rooms offering stunning views of Mount Rainier, complemented by three restaurants, a fitness center, an indoor pool, and a concert venue that accommodates over 1,800 guests. These amenities, along with smoke-free gaming areas and covered parking, position EQC as a competitive force in the regional entertainment landscape.
In her new role, Minarik expresses enthusiasm for elevating EQC's brand and reinforcing its commitment to the community. She aims to create engaging experiences that resonate with both new and returning guests, thereby strengthening EQC's reputation as a top-tier destination in the gaming industry. As the company embarks on this new chapter under Minarik's leadership, the focus remains on innovation and customer satisfaction, setting the stage for continued growth and success in the vibrant Pacific Northwest market.