Enterprise Products Partners L P: Highspring Appoints New CMO to Drive Marketing Strategy
- Highspring appoints Katie Strout as CMO to enhance its marketing strategy and drive growth across divisions.
- Strout's leadership aims to refine Highspring's brand and market positioning for sustained growth in a competitive landscape.
- Her experience positions Highspring for success, focusing on agility and collaboration across services and solutions.
Highspring Elevates Marketing Strategy with New CMO Appointment
Highspring, a prominent global professional services organization, appoints Katie Strout as Chief Marketing Officer (CMO) to spearhead its marketing strategy and facilitate growth across its consulting, managed services, and talent solutions divisions. Strout, who joined Highspring one year ago, plays a crucial role in a significant brand transformation, aligning the marketing operations with the company’s long-term strategic objectives. In her new position, she will direct the enterprise marketing strategy for Highspring and its talent solutions division, Vaco by Highspring, with a focus on enhancing market connectivity and generating substantial demand.
Under Strout's leadership, Highspring refines its go-to-market identity and brand architecture, reinforcing the company's market positioning. Chief Operating Officer Steve Kass commends Strout’s unique combination of strategic clarity and operational excellence, noting her success in transforming the marketing function into a high-impact operation that collaborates effectively with various business units. Her nearly two decades of experience in marketing leadership, including a significant tenure at a Fortune 500 company, underscores her capability to drive engagement and innovation, making her a pivotal figure in Highspring's growth trajectory.
In her vision for the company, Strout emphasizes agility as a critical component of Highspring's transformation. She expresses pride in her team’s ability to create a growth engine that delivers value across all services and solutions, aiming to build a brand and marketing strategy that reflects the organization's scale and potential. As Highspring serves over 10,000 professionals globally, Strout’s appointment is considered a vital move in positioning the company for sustained growth and success in an increasingly competitive landscape.
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