Enterprise Products Partners L.P. Highlights Marketing Growth with Highspring's New CMO Appointment
- Highspring appoints Katie Strout as CMO to enhance marketing strategy and drive growth across its divisions.
- Strout aims to refine Highspring's market identity and improve brand architecture in a competitive landscape.
- Her leadership is crucial for Highspring's transformation, focusing on agility and capitalizing on emerging market opportunities.
Highspring Appoints Katie Strout as CMO to Drive Growth and Brand Transformation
Highspring, a global leader in professional services, announces the appointment of Katie Strout as Chief Marketing Officer (CMO). This strategic move aims to enhance the company’s marketing strategy and fuel growth across its consulting, managed services, and talent solutions divisions. Strout, who has played a pivotal role in a comprehensive brand transformation since joining Highspring a year ago, focuses on aligning the company’s marketing operations with its long-term strategic goals. Her leadership is expected to refine Highspring's market identity and improve brand architecture, essential for establishing a strong presence in a competitive landscape.
In her new role, Strout will oversee the marketing strategy for Highspring and its talent solutions division, Vaco by Highspring. She emphasizes the importance of market connectivity and large-scale demand generation to create a robust growth engine across services and solutions. Chief Operating Officer Steve Kass commends Strout for her strategic clarity and operational excellence, which have significantly transformed marketing into a collaborative, high-impact function that integrates closely with various business units. Strout’s nearly two decades of experience in marketing leadership, including her previous position as Vice President of Performance Marketing at a Fortune 500 company, positions her as a capable leader who can drive engagement and innovation.
Strout expresses pride in her team’s ability to deliver value while highlighting the need for agility in Highspring's ongoing transformation. She aims to build a brand and marketing approach that reflects the scale and opportunities available to Highspring, which serves over 10,000 professionals globally. Her appointment marks a critical step in Highspring's next growth phase, as the company seeks to capitalize on emerging market opportunities and strengthen its competitive edge in the professional services arena.
In other relevant industry developments, EPSIUM Enterprise Limited has announced a non-binding Memorandum of Understanding (MOU) with Era Future (Macau) Performance Art Limited. This collaboration aims to explore strategic partnerships in the entertainment sector, potentially enhancing EPSIUM's visibility and outreach in Macau's vibrant market.
Additionally, ACT Capital Advisors has launched a Seafood Enterprise Valuation Practice, providing tailored business valuations for the seafood industry. This initiative reflects the firm’s commitment to niche markets, offering specialized services that address the unique challenges and opportunities within the sector, thereby enhancing the accuracy of valuations critical for strategic business decisions.