Fresh Express Launches Mediterranean Herb Salad Kit to Cater to Health-Conscious Consumers
- Fresh Express launches Mediterranean Herb Chopped Salad Kit, featuring kale, chickpeas, and feta cheese for health-conscious consumers.
- The kit simplifies meal preparation, promoting easier access to healthy eating with a variety of fresh vegetables.
- Fresh Express emphasizes innovation and consumer engagement through social media and a wide range of products.
Fresh Express Launches Mediterranean Herb Chopped Salad Kit to Meet Consumer Demand
Fresh Express®, a prominent player in the value-added salad market, unveils its new Mediterranean Herb Chopped Salad Kit on September 24, 2025, marking a significant addition to its lineup of fresh products. The salad kit features a vibrant mix of kale, green cabbage, red cabbage, carrots, and green leaf lettuce, complemented by crispy chickpeas and creamy feta cheese. A zesty lemon and oregano vinaigrette ties the ingredients together, reflecting the rising popularity of Mediterranean cuisine in the United States. This culinary trend is characterized by bold flavors and healthy ingredients, making the new kit an appealing choice for health-conscious consumers seeking convenient meal options.
Fabian Pereira, Vice President of Marketing and Innovation at Fresh Express, articulates that the Mediterranean Herb Chopped Salad Kit combines premium ingredients with craveable flavors, designed for consumers who wish to enhance their meals without extensive preparation. This innovative product not only simplifies the cooking process but also allows individuals to enjoy a variety of vegetables in one dish, aligning with Fresh Express's mission to promote easier access to healthy eating. With over 100 varieties of fresh salads, the company continues to prioritize convenience, ensuring that consumers can enjoy nutritious meals effortlessly.
Registered Dietitian Nutritionist Kylie Sakaida highlights the versatility of the Mediterranean Herb Chopped Salad Kit, noting that it serves well as either a side dish or a standalone meal. The product is available in the refrigerated produce section at retailers nationwide, making it easily accessible for consumers looking to incorporate flavorful, healthful options into their diets. This launch reinforces Fresh Express's commitment to innovation within the salad category, as the company adapts to evolving dietary preferences and the increasing demand for fresh, convenient meal solutions.
In addition to the new salad kit, Fresh Express encourages consumers to explore its extensive range of products and recipes available on their website. The brand actively engages with its audience through various social media platforms, including Instagram, Facebook, Pinterest, YouTube, and X, fostering a community centered around healthy eating. With this strategic launch, Fresh Express not only enhances its product offerings but also strengthens its position in the competitive fresh produce market.