Foot Locker’s Chicken Salad Chick Expands with New Location in Florida
- Chicken Salad Chick opens its 38th restaurant in Port St. Lucie, Florida, on July 22, 2025.
- The grand opening features promotions, including free chicken salad for a year for the first 100 guests.
- The brand emphasizes community engagement and quality dining experiences, contributing to its expansion strategy.
Expansion of Fast Casual Dining: Chicken Salad Chick Opens New Location in Florida
In a notable development for the fast casual dining sector, Chicken Salad Chick announces the grand opening of its 38th restaurant in Port St. Lucie, Florida, set for July 22, 2025. This establishment marks a significant step in the brand's expansion strategy, as it continues to enhance its footprint across the southeastern United States. Chicken Salad Chick, recognized as the only fast casual chicken salad restaurant concept in the U.S., aims to provide a unique dining experience that emphasizes made-from-scratch recipes and Southern hospitality.
The grand opening event promises a range of exciting promotions to attract customers, including the opportunity for the first 100 guests to receive free chicken salad for a year. The first in line will be rewarded with a large Quick Chick of chicken salad weekly for an entire year, while the next 99 customers will enjoy one large Quick Chick per month for the same duration. Additional giveaways during the opening week will engage the community further, with items such as a 40oz tumbler, a large Chick cooler, a tote bag, and a wooden cutting board available to the first 50 customers who make specific purchases. This community-centric approach not only drives foot traffic but also fosters local engagement, highlighting the brand's commitment to enriching lives.
Bryan Royal, the franchisee behind the new location, brings a family-run business ethos to Chicken Salad Chick, having successfully operated three other locations in Georgia. Alongside his brother Kevin, he embodies the brand’s mission of "spreading joy, enriching lives, and serving others." The Royal brothers express their enthusiasm for establishing a new restaurant in Port St. Lucie, believing it aligns perfectly with their philosophy and the brand's dedication to providing quality food and exceptional service. The restaurant's menu, featuring an extensive array of chicken salad flavors, fresh sides, gourmet soups, signature sandwiches, and desserts, is designed to deliver a distinctive dining experience that resonates with the values of community and hospitality.
In the context of the broader fast casual dining landscape, Chicken Salad Chick's growth reflects the increasing demand for unique and quality dining options. As consumers gravitate towards establishments that prioritize fresh ingredients and a welcoming atmosphere, Chicken Salad Chick positions itself as a frontrunner in meeting these evolving preferences. With its focus on family values and community involvement, the brand is poised to continue its expansion and solidify its status within the competitive fast casual market.
The Port St. Lucie opening represents more than just a new restaurant; it signifies Chicken Salad Chick's ongoing commitment to expanding its reach and enhancing its brand identity across Florida and beyond. Through strategic growth and a focus on customer engagement, the company sets itself up for continued success in the dynamic food service industry.