Foot Locker's Chicken Salad Chick Expands with New Port St. Lucie Location and Promotions
- Chicken Salad Chick will open its 38th location in Port St. Lucie on July 22, 2025.
- The grand opening includes promotions like free chicken salad for the first 100 guests.
- The franchise emphasizes community engagement and a family-run business model in its growth strategy.
Chicken Salad Chick Expands with New Location in Port St. Lucie
Chicken Salad Chick, the only fast casual chicken salad restaurant concept in the United States, is set to unveil its 38th location in Port St. Lucie, Florida, on July 22, 2025. This grand opening is not just a routine launch; it features exciting promotions designed to attract customers and create a buzz around the new restaurant. The first 100 guests will enjoy a year’s worth of free chicken salad, with the first in line receiving a large Quick Chick weekly, while the next 99 guests can claim one large Quick Chick each month for a full year. Such promotional strategies reflect the brand's commitment to engaging the community and establishing a loyal customer base right from the start.
The opening week will also include a variety of giveaways aimed at enhancing customer experience. The first 50 customers who make specific purchases will receive exclusive items like a 40oz tumbler, a large Chick cooler, a tote bag, and a wooden cutting board. This approach not only incentivizes early visits but also builds a sense of community around the brand. Bryan Royal, the franchise owner, along with his brother Kevin, emphasizes the importance of a family-run business model, which has been the foundation of their operations since 1929. This familial ethos aligns closely with the brand’s mission of “spreading joy, enriching lives, and serving others,” promoting a welcoming atmosphere that resonates with the Southern hospitality the restaurant is known for.
Offering a diverse menu of made-from-scratch chicken salad flavors, fresh sides, gourmet soups, signature sandwiches, and desserts, Chicken Salad Chick aims to provide a unique dining experience. Each of these elements is crafted to reflect the brand’s commitment to quality and the community. As Chicken Salad Chick continues to expand its footprint in Florida and beyond, this new location not only signifies growth for the brand but also represents an opportunity to further embed itself into the local culture and dining landscape.
In addition to the Port St. Lucie launch, Chicken Salad Chick’s franchise model showcases its robust growth strategy. Bryan Royal, who currently operates three locations in Georgia, has plans for further expansion with a fifth restaurant slated for Westlake later this year. This growth underscores the brand’s ability to attract franchisees who align with its vision and share its commitment to quality and community engagement.
Overall, Chicken Salad Chick’s planned expansion into Port St. Lucie is a strategic move that reinforces its brand identity while fostering community ties through engaging promotions and a family-oriented operational ethos.