Funko Launches Poppy Playtime Collectibles in Partnership with Mob Entertainment
- Funko partners with Mob Entertainment to create Poppy Playtime collectibles launching in Fall 2026.
- The collaboration features iconic characters like Huggy Wuggy through various Funko product lines.
- Funko aims to enhance fan engagement and visibility in the collectibles market with this partnership.
Funko Partners with Mob Entertainment to Launch Poppy Playtime Collectibles
Funko, LLC, renowned for its unique collectibles, has entered a multi-year partnership with Mob Entertainment, creators of the indie horror game Poppy Playtime. This collaboration aims to introduce a diverse range of Poppy Playtime-themed collectibles, set to launch in Fall 2026. The partnership promises to bring to life the franchise's iconic characters, including the popular Huggy Wuggy, through various Funko products such as stylized vinyl figures like POP!, Bitty POP!, and Mystery Minis. This move is positioned to appeal to both gamers and collectors alike, as Funko leverages its expertise in creating beloved merchandise that resonates with fans.
Shelly Gayner, Global Head of Licensing for Mob Entertainment, articulates her enthusiasm for this partnership, indicating that it represents a pivotal opportunity to broaden the Poppy Playtime universe. The collaboration is not only seen as a way to enhance fan engagement but also as a strategic approach to tapping into the growing demand for collectibles within the gaming community. Jason Bischoff, Vice President of Licensing and Business Development at Funko, shares this excitement, highlighting the unique blend of horror and charm that the upcoming product line will offer. By merging the thrilling elements of Poppy Playtime with Funko’s playful aesthetic, the collection is expected to attract a wide audience.
The Poppy Playtime franchise has quickly risen in popularity since its inception, captivating fans with its eerie yet engaging storyline set in an abandoned toy factory. Mob Entertainment, founded by brothers Zach and Seth Belanger, has built a reputation for innovative storytelling and character development, successfully engaging audiences across various platforms, including YouTube. The partnership with Funko is expected to significantly enhance the franchise’s visibility in the pop culture landscape, potentially paving the way for new fans to discover the world of Poppy Playtime through collectible merchandise.
In addition to expanding Poppy Playtime's reach, this collaboration signifies an important trend within the collectibles market, where the intersection of gaming and merchandise continues to thrive. With major retailers worldwide expected to stock these exclusive Funko collectibles, fans will have ample opportunity to engage with the franchise in new and exciting ways. This partnership not only highlights the growing synergy between gaming and collectibles but also sets the stage for future collaborations within the industry.
Overall, the partnership between Funko and Mob Entertainment marks an exciting milestone for the Poppy Playtime franchise, inviting fans to explore its narrative and characters through Funko’s beloved collectibles.