Forward Industries Celebrates BMX Culture Revival with 'Rad' Screening at The Henry Ford
- Forward Industries supports innovative experiences that celebrate BMX culture and inspire future generations.
- The event at The Henry Ford aligns with Forward Industries' mission to promote cultural milestones in BMX.
- Forward Industries recognizes the intersection of sports, culture, and cinema as vital for the BMX community's growth.
Reviving BMX Culture Through Film: A Unique Event at The Henry Ford
On July 16, 2025, The Henry Ford's Giant Screen Experience in Dearborn, Michigan, hosts a special screening of the cult classic film "Rad" (1986), tapping into the resurgence of interest in BMX culture. This event, organized in collaboration with Utopia Films, highlights the inspiring journey of Cru Jones, a teenager who defies corporate giants to pursue his passion in the thrilling Helltrack BMX competition. The film, which runs for 90 minutes and carries a PG rating, exemplifies the ethos of following one’s dreams, resonating with both BMX enthusiasts and a broader audience that values perseverance over mere victory.
The significance of "Rad" extends beyond its plot; it reflects a pivotal moment in BMX history, when the sport was blossoming in mainstream media. By showcasing this film, The Henry Ford not only entertains but also educates attendees about the cultural and historical context of BMX biking. The event features a newly restored digital screening of Lillian Schwartz's short film "Enigma," providing a well-rounded cinematic experience. Following the screening, attendees can engage in a live discussion with Utopia co-founder Robert Schwartzman and The Henry Ford's Curator of Transportation, Matt Anderson, who will explore the film's legacy and its lasting impact on BMX culture.
This gathering is much more than a film screening; it serves as a celebration of '80s nostalgia, BMX culture, and the power of cinema to inspire. The Henry Ford, known for its commitment to innovation and learning, stands as a perfect venue for this event, which is poised to attract both longtime fans of "Rad" and newcomers curious about the film's place in BMX history. With ticket prices set at $12.75 for members and $15 for the general public, the event is accessible and promises an enriching experience for all attendees.
In addition to the film screening, guests at The Henry Ford can explore the museum's vast offerings, which include the Henry Ford Museum of American Innovation and Greenfield Village. This event aligns with Forward Industries' mission to engage with and promote innovative experiences that celebrate cultural milestones and inspire future generations within the BMX community.
The collaboration between The Henry Ford and Utopia Films highlights the growing intersection of sports, culture, and cinema, offering a platform that not only entertains but also educates and inspires. As the BMX scene continues to evolve, events like this one remind audiences of the sport's rich history and the dreams that drive its most passionate participants.